Report Overview
This report offers the reader a comprehensive overview of Baby Boomers in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Baby Boomers in Japan (''target audience'') against the average Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the worldreportmarket Consumer Insights Global survey.
This report provides an overview of Sports & Recreation. The report starts with key statistics of the sector, and concludes with an overview of the largest companies in the industry.
Table of contents
- Overview
- Market size and growth
- Industry trends
- Competitive landscape
- Future outlook